Sundance Channel to double his script programming this year

NEW YORK – the Sundance Channel has picked up a second season of the unscripted series girls who like boys who like Boys, the network has announced today at its upfront presentation for the media. The reality series on women – and their gay best friend and emotional and social tensions that surround those friendships – reached metres in social media, generating buzz copious on Twitter and Facebook (official website has over 200,000 likes).

The second season of the show began casting in the coming weeks in Austin, Texas and Nashville, Tennessee and is set in one or other cities. The first season took place in New York. The pick-up comes as Sundance Channel is set to double the amount of script this year to 80 hours of programming.

The network has presented a list of new shows, including a script series entitled Garo, atelier East Village garo shot; Ludo bites, a road trip-cooking Show hybrid with French chef Ludo lefebvre(which Catered to Elton JohnOscar party); Eccentric, on a product development company that lets its online community submit ideas for new inventions; and Shoebox sessions, based on the stage of Dave nadelberg and Neil katcherplay mortifying that people remember about artifacts from childhood. A preview Nadelberg and singer alanis morissette discussing a very bad poetry, who wrote in high school, called "the lungs." Each half-hour episode Shoebox sessions will feature two personalities.

Brand network reality show, executive vp and general manager Sarah barnett prefers to call "non-scripted", is not designed for mass appeal. Rather, Sundance, which is not currently Nielsen rating, is geared toward consumers "who live only among mainstream culture and culture emerging," said Barnett. In other words, niche.

"With the obvious exceptions, television is no longer a means of the masses," he added Evan Shapiro, President of IFC tv and Sundance Channel. "We embrace that because we think niche is the new mass."

Shapiro has shown where Sundance Channel falls on "media brandscape" via a X/Y-chart on his iPad, of course. The network has an enviable clustered between brands such as high-brow pop culture, including Apple, Vanity Fair and Wired, which shows a "high culture", according to the Shapiro.

And taking a cue from executives Bravo (who coined the term "affluencer" brandspeak), Sundance has christened the target Viewer poptimist. ""

Barnett explained: "our audience is highly engaged. Drive new trends in culture. Want programming with meaning and substance that also adds a small pop of fun ".