DirecTV CEO wants more transparency in tax talks TV program

>> Tuesday 1 March 2011

NEW YORK-the FCC is scheduled to start the process towards the retransmission consent reform possible in a meeting Thursday, but DirecTV CEO Mike White does not expect radical changes from the governmental agency.

Amid tax showdown between broadcasters and programming heated TV distributors last year, for example a cable operator Cablevision and News Corp/Fox that led to the temporary loss of signal in Cablevision, some families have called for new powers for the FCC in these battles.

The meeting opened Thursday, the FCC will consider a so-called "notice of proposed rulemaking for emissions that will try to comment on possible reforms to the current rules of retransmission.

Speaking at the Morgan Stanley Technology, Media & Telecom Conference in San Francisco on Tuesday, reiterated that the best that the Agency can probably do is to add transparency to the process.

"I'd like to see" cannot take the dark "and arbitration and all those things," said investors. But "virtually speaking" results will be less radical.

"If the FCC wanted to work on something that would be [to] find a way to create more transparency around what the market is," he argued.

White said that there is currently no transparency at all. "There is no price discovery mechanism in this market," he said, which leads to companies looking for any other game. "This is not a free market. Don't kid yourself. "

He did not mention specific proposals to increase transparency.

If White warned against expectations of major changes that would shake up the status of things. "The FCC will make some movement, but frankly I do not expect what are likely to come up with will make no difference in the short run," he said.

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